For any business looking to have an online presence its essential to have website. So how do create a website and what web tools are needed? To build a website you would need some kind of page builder or website building platform. There are several of these of software platforms on the market and how would you know which one is right for you or your business?
For large corporations who have unlimited budget they have the option of hiring web design companies to build and manage their websites, however for medium to small business or even solopreneurs it is more economical to create the website yourself using a page or website building software platform.
Page vs Webpage Builder - What's the Difference?
Both page and website builders are software you can use to build a website pages from scratch so you can create a professional looking website without having to know much about website coding. Depending on which service you choose you may need to learn write a little bit of HTML, CSS , JavaScript or PHP.
Page builders differ from website builders in the sense that a page builder focuses on building single standalone pages as appose to multiple pages that is associated with a website builder.
Website builders are focused on making all the pages of a website in a similar theme. Examples of the types of pages that would be generated from a website builder would include, a home page, contact , about , privacy and terms of service page. All these pages would generally have a similar look and feel. On the other hand however, the pages generated by a page builder are mostly conversion focus pages and are normally vastly different from subsequent pages.
Page vs Website Builder- Which is Right for You?
If you are looking to create a branded website or a Search Engine Optimized (SEO) website you will likely use a webpage builder. With one click in the dashboard of a web page builder, you can generate several pages at once to build a full blown website. These webpage builders would give you the framework for the general outline website, but you would have to tweak a few customizable fields, utilize a bit of HTML code so as to make your website stand out from others on the web.
Marketers who specialize in buying paid clicks from advertising networks such as Googleads.com or microsoftads.com would use a page builder to generate a conversion focus page. A conversion focus page is essential when you are buying paid advertising, because you a limited time to get those visitors to take the required action on your website.
One caveat is that, in recent years some of these advertising networks have been extremely picky in terms of the pages you can use in your ads. You can't just run paid ads to a standalone page as much anymore, but to more website style pages. So the common practice for online marketers these days are to use a webpage builder to build their websites and then use a page builder to add conversion focus pages on the same website.
Conclusion- What you can do?
So you might be asking, Do I need to get a website builder and a page builder if I want to be able to do paid ads? The answer is No. There are services out there that can do both on their platform.
One option is an all in one wordpress platform application that create stunning websites with lots of customization in a graphic user interface plus several apps for generated conversion focus pages.
Option 2 is a Standalone platform that build website pages from scratch and conversion focus funnel pages plus several other services you would need for your online business.